A short, powerful hook statement that includes context about who you are/what your business is. This statement is meant to “hook” people to keep scrolling, while providing context into your brand. Ideally between 15-20 words.
Short
headline
introducing
yourself
This should be one or two paragraphs with some key points about who you are, what credentials you have and why you do what you do. Start with a strong personal statement, then zoom out and give potential clients more context.
Convey your authority through both your skillset and your experience, and add in a detail or two about your own personal journey to help build trust and emotional connection with potential clients. What can you do for them? Why should they trust you? Be sure to infuse personality and brand voice, and end on a positive, inspirational/motivational note.
Short headline
about your main
offering
Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?
Quippy headline OR title of your
blog or podcast
On-brand description sentence about
what this blog/podcast covers.
Short headline about your
services as a whole
one
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
two
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
three
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
Short headline
about your free
offering
On-brand description sentence about what this item is, why it’s worth obtaining and how it offers a window into your paid services.
