A short, powerful hook
statement that includes context
about
who you are/what your
offering is, ideally between
15-20 words.
preheader would go here
program name
goes here
countdown copy
goes here
goes here
3
days
12
hrs
22
mins
34
secs
a header
would go here
A short sentence summing up your
intro video; most often,
it will answer
the question of who you are and
how you’re
here to help.
this program
might
be for
you if...
- 1 Three to six bullet points listing
the most
important pain points of
your ideal customer. - 2 Shed light on the reader’s problem, paint
their
pain, appeal to them on an emotional
level.
What are they struggling with? What’s
holding
them back? What are they missing? - 3 Think about what your program provides
and
work backwards to find the core
problems
your offering solves.
- 4 Example: “You’re stuck in a job that’s
draining and time-consuming” - 5 Example: “You wish you had more energy
to
do the things you love with the people
you
care about” - 6 Example: “You find it almost impossible
to
save money and build wealth, no
matter how
hard you try”
imagine if...
- Three to six bullet points listing the most
beneficial
outcomes of your service. What
will your idea customer
learn, gain or
achieve? What can they look forward to? - These should also be specific and personal
–you want
readers to connect on an
emotional level and picture
how their lives
could be different (better!) with your help. - Example: “You had an excess of time
and energy” - Example: “You could develop a loving
and caring
relationship with yourself and
your body” - Example: “You could work from anywhere,
on your
own schedule”
preheader goes here
reiterate the
program name/mission
A two-to-three sentence, high-level
description
of your service, stating exactly
what it is and what
it will do for the reader (
and why it’s different/better
than
competitors’ offerings).
Think of this section as the practical elevator
pitch
for your service (as opposed to the
more emotional
and/or aspirational elevator
pitch in the Hero section).
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your
offerings and/or the
subsequent
positive
outcomes.
Each testimonial should give the
reader more information
or insight
(as opposed to a list of clients
saying how much they
love you
over and over again—nice, but not
super helpful!).
Client name goes here,
client company/role/industry
client company/role/industry
Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your
offerings and/or the
subsequent
positive
outcomes.
Each testimonial should give the
reader more information
or insight
(as opposed to a list of clients
saying how much they
love you
over and over again—nice, but not
super helpful!).
Client name goes here,
client company/role/industry
client company/role/industry
Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your
offerings and/or the
subsequent
positive
outcomes.
Each testimonial should give the
reader more information
or insight
(as opposed to a list of clients
saying how much they
love you
over and over again—nice, but not
super helpful!).
Client name goes here,
client company/role/industry
client company/role/industry
an appeal
to
readers
to commit
offer one goes here
VIEW MORE DETAILS
x
+
title of offer two goes here
This is the first time your readers will see the
price(s) of your
offering(s). Keep this
paragraph short and straightforward,
and be
sure to include a high-level brief on what
they’ll get
and the major benefits.
When mentioning your prices, be sure to
showcase the value
of what you’re offering,
and don’t be afraid to use price
anchoring
(comparing the cost of your program to the
cost
of everyday things people purchase
without a thought!).
offer one goes here
VIEW MORE DETAILS
x
+
title of offer two goes here
This is the first time your readers will see the
price(s) of your
offering(s). Keep this
paragraph short and straightforward,
and be
sure to include a high-level brief on what
they’ll get
and the major benefits.
When mentioning your prices, be sure to
showcase the value
of what you’re offering,
and don’t be afraid to use price
anchoring
(comparing the cost of your program to the
cost
of everyday things people purchase
without a thought!).
hey there
i'm vanessa
A short paragraph with some key points
about yourself,
your credentials and your
offering. If people aren’t
convinced to
purchase yet, this is a good way to gain their
trust and connect with them on an
emotional level.
What’s your story? Why do you do
what you do?
Try to weave in as much credibility,
personality and
relatability as possible—
you’ve been where they are and
you know
how to help!
is [program
name]
right
for you?
- 1 A short, nuts and bolts paragraph (or
bulleted list) describing the program’s
features and how it all works. - 2 You’ve already provided a top-level
description in Section 5, so here, go into
a bit more logistical detail:
- 3 What exactly will readers get? How will
it
be delivered? What kind of value
are
they getting? - 4 This is an opportunity to give potential
customers even more information and
incentive to purchase.
what you'll
gain with
the
program
- In this section, you’re essentially emphasizing
and
expanding on the positive outcomes
outlined in Section 4. - To differentiate, try to make this section
even more
aspirational. For example.... - If one of your bullet points in Section 4 was
“You could
make your own schedule,” the
benefit in this Section could
be something
like “The freedom, time and mental clarity to
do what you want, when you want.” - You can organize this section as a paragraph
or another
bulleted list.
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
- what our clients are saying
An outtake from the
video testimonial would
go here.
This is space for more information
if the above heading isn't enough.
Client name goes here
Client company/role/industry
Client company/role/industry
An outtake from the
video testimonial would
go here.
This is space for more information
if the above heading isn't enough.
Client name goes here
Client company/role/industry
Client company/role/industry
preheader goes here
a final appeal
to readers
This is your final opportunity to sell your
program. You’ll want to reiterate
all of
the amazing features, benefits, outcomes,
etc. of your service, and
anchor the price
in a way that makes the purchase seem
worth every penny.
Maybe it’s the cost of just two months of
chai lattes? Maybe there are free,
bonus
features orbenefits that increase the
overall value? Appeal to your
ideal customer
based on everything you know about them!
