preheader would go here

program name
goes here

A short, powerful hook statement
that shares the clear outcome

prospects can expect from your
program. Grab your ideal client’s

attention and spark their
curiosity!

CALL TO ACTION
countdown copy goes here
3 days
12 hrs
22 mins
34 secs
 

a header
would go here

 

A short sentence that hooks your prospect
to watch your video.
Examples: Why
[PROGRAM NAME]?, Ready to [RESULT]?,

Struggling to [PAIN POINT]? Watch this.

tell me,
is this you?

  • 1 Three to six bullet points listing your ideal

    client’s most important pain points or
    desired
    results they WANT, but are
    struggling to get.
  • 2 What are they struggling with or missing?

    What’s holding them back?
  • 3 Think about what your program provides

    and work backwards to find the core

    problems     your offering solves.
  • 4 Example: “You’re tired of being passed
    up
    for a promotion year after year, despite

    working overtime.”
  • 5 Example: “You struggle with staying
    consistent
    with your YouTube channel,
    and your views are
    steadily declining.”
  • 6 Example: “You find it almost impossible to

    save money and build wealth, no matter
    how
    hard you try”

imagine if...

  • Three to six bullet points listing the
    most beneficial
    outcomes of your
    service. What will your idea customer

    learn, gain or achieve?
  • What are their biggest desires that your
    program can
    help them unlock?
  • Example: “You finally have a pay grade
    that matches the
    value you bring to
    your workplace.”
  • Example: “Getting more views on
    Youtube becomes
    effortless, because
    you have a workflow that works
    FOR
    you and not against you.”
  • Example: “You’re able to step into your
    fullest potential
    and no longer second-
    guess who you are and the value
    you
    provide.”
CALL TO ACTION
INTRODUCING…

program name

A proven system to
take [IDEAL CLIENT]

from [POINT A] to
[POINT B] in [TIME]
days.
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying

Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your

offerings and/or the
subsequent
positive
outcomes.

Each testimonial should give
the reader more information or
insight
(as opposed to a list of
clients saying how much they
love you over and
over again—
nice, but not super helpful!). Try
to include first names,
photos,
and even a pertinent description
of each client you’re quoting
—the
more context readers have, the
more likely they are to connect

with an existing client’s story.

Client name goes here,
client company/role/industry

Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your

offerings and/or the
subsequent
positive
outcomes.

Each testimonial should give
the reader more information or
insight
(as opposed to a list of
clients saying how much they
love you over and
over again—
nice, but not super helpful!). Try
to include first names,
photos,
and even a pertinent description
of each client you’re quoting
—the
more context readers have, the
more likely they are to connect

with an existing client’s story.

Client name goes here,
client company/role/industry

Two to four client
success stories.
Try to
choose testimonials
that
show the breadth of your

offerings and/or the
subsequent
positive
outcomes.

Each testimonial should give
the reader more information or
insight
(as opposed to a list of
clients saying how much they
love you over and
over again—
nice, but not super helpful!). Try
to include first names,
photos,
and even a pertinent description
of each client you’re quoting
—the
more context readers have, the
more likely they are to connect

with an existing client’s story.

Client name goes here,
client company/role/industry

what’s inside
the program

  • A bulleted list of 3-6 points summarizing the
    program’s
    features and how it all works.
  • For example: How many modules?
    Are there calls included?
  • Is there a private community attached?
    What type of access,
    lifetime or specific
    container?
  • This is an opportunity to summarize the
    type of tangible
    benefits they receive from
    investing in your program!
CALL TO ACTION
take a peek inside
the modules

module one

Highlight each module or session in
your program with a brief

description of what they’ll learn
inside and what outcome they
will
get as a result. This is a chance for
your audience to view the
inner
workings of the program/offering
and better understand
how the
content will be presented.

module two

Highlight each module or session in
your program with a brief

description of what they’ll learn
inside and what outcome they
will
get as a result. This is a chance for
your audience to view the
inner
workings of the program/offering
and better understand
how the
content will be presented.

hey there

i'm vanessa

A short paragraph with some key
points about yourself,
your credentials
and your offering. If people aren't

convinced to purchase yet, this is a
good way to gain their
trust and
connect with them on an emotional
level.

What’s your story?
Why do you do what you do?

Try to weave in as much credibility,
personality and
relatability as possible
—you've been where they are and
you
know how to help!

is [program
name]
right
for you?

This is for you if…

In this section, in one column you want to
emphasize who this program is for.

In the other column, you want to describe
who it’s not for.

Before they decide to invest, this is a good
opportunity to qualify your prospect.

This is noT for you if…

By attracting those with qualities you

want, you will repel those who
wouldn’t
be a good fit.

For example: “This program is not for
you
if you are not willing to put in the
work to
finally get [DESIRED RESULT].”

  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying
  • what our clients are saying

An outtake from the
video testimonial would
go here.

This is space for more information
if the above heading isn't enough.

Client name goes here
Client company/role/industry
 

An outtake from the
video testimonial would
go here.

This is space for more information
if the above heading isn't enough.

Client name goes here
Client company/role/industry
 

an appeal
to
readers
to commit

Option 1 HEADER

price breakdown 1

This is the first time your audience is
seeing the cost of the
program. You’ll
want to reiterate all of the amazing
features,
benefits, outcomes, etc. of
your service, and anchor the
price in a
way that makes the purchase seem
worth every
penny. Appeal to your
ideal customer based on everything

you know about them!

CALL TO ACTION
Option 2 HEADER

price breakdown 2

This is the first time your audience is
seeing the cost of the
program. You’ll
want to reiterate all of the amazing
features,
benefits, outcomes, etc. of
your service, and anchor the
price in a
way that makes the purchase seem
worth every
penny. Appeal to your
ideal customer based on everything

you know about them!

CALL TO ACTION
preheader goes here

a final appeal
to readers

This is your final opportunity to sell
your program. Appeal to your
ideal
customer based on everything you
know about them! Maybe it’s
the cost
of just two months of chai lattes?
Maybe there are free, bonus
features
or benefits that increase the overall
value? Send them off
with inspiration
and drive to purchase!

CALL TO ACTION

frequently
asked
questions

FAQ 1 goes here

FAQ 2 goes here

FAQ 3 goes here

FAQ 4 goes here

FAQ 5 goes here