Concise hook statement goes here. 1-2 
sentences giving a high level understanding 
about your business, while incentivizing 
readers to keep scrolling.
 
                 
                The VENICE TEMPLATE
 
                         
                        Short Headline
INTRODUCING
 YOURSELF
             
                This should be one or two paragraphs with 
some key points about who you are, what 
credentials you have and why you do what 
you do. Start with a strong personal 
statement, then zoom out and give 
potential clients more context.
Short Headline
ABOUT YOUR 
MAIN OFFERING
                    Three to four sentences describing your overall offering and its 
benefits. Keep things conversational, inspirational, and top level; 
this is a place to really distill what is most important and most 
enticing about your services. In a nutshell, what are you offering 
and how will it improve the lives of your potential clients?
 
            Content
FEED HEADER
Concise Headline
ABOUT YOUR OFFERING SUITE
OFFERING ONE
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
OFFERING Two
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
OFFERING Three
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
TESTIMONIALS
“Two to three sentences from your clients that share positive feedback 
about your services and the client’s experiences working with you. 
Ensuring all reviews are roughly the same length will help keep the 
design clean when scrolling through.”
 
                        “Two to three sentences from your clients that share positive feedback 
about your services and the client’s experiences working with you. 
Ensuring all reviews are roughly the same length will help keep the 
design clean when scrolling through.”
 
                         
            Short Headline
INTRODUCING 
YOUR FREE OFFERING
                 
                On-brand description sentence about what this 
item is, why it’s worth obtaining and how it offers 
a window into your paid services.
Opt-in HEADER
One to two sentences about your newsletter 
frequency, offerings and value; why should 
potential clients sign up?
 
    
  
